Website Optimization Powered by Natural Intelligence
Website Optimization Powered by Natural Intelligence
Website Optimization Powered by Natural Intelligence
Hi, I'm Keith and I help companies grow organic web traffic, convert visitors into customers, and deliver superior online experiences.
Hi, I'm Keith and I help companies grow organic web traffic, convert visitors into customers, and deliver superior online experiences.
Hi, I'm Keith and I help companies grow organic web traffic, convert visitors into customers, and deliver superior online experiences.
Employed By the World's Top Brands
Strategy
How I Grow and Optimize Your Web Presence
Strategy
How I Grow and Optimize Your Web Presence
Strategy
How I Grow and Optimize Your Web Presence
Strategy
How I Grow and Optimize Your Web Presence
Roadmaps
Create, prioritize, and communicate website roadmaps that outline the strategic plan for optimizing the performance of your primary business objectives.
Roadmaps
Create, prioritize, and communicate website roadmaps that outline the strategic plan for optimizing the performance of your primary business objectives.
Roadmaps
Create, prioritize, and communicate website roadmaps that outline the strategic plan for optimizing the performance of your primary business objectives.
Roadmaps
Create, prioritize, and communicate website roadmaps that outline the strategic plan for optimizing the performance of your primary business objectives.
CRO
Improve the overall efficiency of your website by conducting user research, analyzing quantitative and qualitative data, and experimenting through A/B testing.
CRO
Improve the overall efficiency of your website by conducting user research, analyzing quantitative and qualitative data, and experimenting through A/B testing.
CRO
Improve the overall efficiency of your website by conducting user research, analyzing quantitative and qualitative data, and experimenting through A/B testing.
CRO
Improve the overall efficiency of your website by conducting user research, analyzing quantitative and qualitative data, and experimenting through A/B testing.
Content Strategy
Develop a full-funnel content marketing strategy to help you acquire organic traffic, drive awareness, increase purchase consideration, and turn visitors into customers.
Content Strategy
Develop a full-funnel content marketing strategy to help you acquire organic traffic, drive awareness, increase purchase consideration, and turn visitors into customers.
Content Strategy
Develop a full-funnel content marketing strategy to help you acquire organic traffic, drive awareness, increase purchase consideration, and turn visitors into customers.
Content Strategy
Develop a full-funnel content marketing strategy to help you acquire organic traffic, drive awareness, increase purchase consideration, and turn visitors into customers.
SEO
Implement on-page and technical optimizations that increase your organic share of voice, improve page rankings within search, strengthen your domain authority, and more.
SEO
Implement on-page and technical optimizations that increase your organic share of voice, improve page rankings within search, strengthen your domain authority, and more.
SEO
Implement on-page and technical optimizations that increase your organic share of voice, improve page rankings within search, strengthen your domain authority, and more.
SEO
Implement on-page and technical optimizations that increase your organic share of voice, improve page rankings within search, strengthen your domain authority, and more.
Projects
I've Shipped Fun and Impactful Work
Projects
I've Shipped Fun and Impactful Work
Projects
I've Shipped Fun and Impactful Work
A/B Tests
2
min read
A/B Tests
2
min read
Ecommerce
2
min read
Ecommerce
2
min read
Projects
2
min read
Projects
2
min read
Projects
2
min read
A/B Tests
2
min read
A/B Tests
2
min read
Skills
I've Worked With the Latest Tools
Skills
I've Worked With the Latest Tools
Skills
I've Worked With the Latest Tools
Skills
I've Worked With the Latest Tools
CMS Platforms
Manage day-to-day web operations, content management, and components across a variety of CMS platforms including Webflow, Shopify, Optimizely, Framer, and others.
CMS Platforms
Manage day-to-day web operations, content management, and components across a variety of CMS platforms including Webflow, Shopify, Optimizely, Framer, and others.
CMS Platforms
Manage day-to-day web operations, content management, and components across a variety of CMS platforms including Webflow, Shopify, Optimizely, Framer, and others.
CMS Platforms
Manage day-to-day web operations, content management, and components across a variety of CMS platforms including Webflow, Shopify, Optimizely, Framer, and others.
Project Management
Take ideas from concept to launch, write project requirements, and ensure timely and accurate delivery using tools like Asana, Monday, Jira, Wrike, Notion, and Airtable.
Project Management
Take ideas from concept to launch, write project requirements, and ensure timely and accurate delivery using tools like Asana, Monday, Jira, Wrike, Notion, and Airtable.
Project Management
Take ideas from concept to launch, write project requirements, and ensure timely and accurate delivery using tools like Asana, Monday, Jira, Wrike, Notion, and Airtable.
Project Management
Take ideas from concept to launch, write project requirements, and ensure timely and accurate delivery using tools like Asana, Monday, Jira, Wrike, Notion, and Airtable.
UX & Design
Build out journey maps, user flows, wireframes, high-fidelity mockups, and full website builds using design and collaboration products like Figma, Miro, and Photoshop.
UX & Design
Build out journey maps, user flows, wireframes, high-fidelity mockups, and full website builds using design and collaboration products like Figma, Miro, and Photoshop.
UX & Design
Build out journey maps, user flows, wireframes, high-fidelity mockups, and full website builds using design and collaboration products like Figma, Miro, and Photoshop.
UX & Design
Build out journey maps, user flows, wireframes, high-fidelity mockups, and full website builds using design and collaboration products like Figma, Miro, and Photoshop.
Analysis
Combine standard behavioral analytics with contextual insights like heatmaps, session replays, interviews, and surveys to better understand what users like to give them more of it.
Analysis
Combine standard behavioral analytics with contextual insights like heatmaps, session replays, interviews, and surveys to better understand what users like to give them more of it.
Analysis
Combine standard behavioral analytics with contextual insights like heatmaps, session replays, interviews, and surveys to better understand what users like to give them more of it.
Analysis
Combine standard behavioral analytics with contextual insights like heatmaps, session replays, interviews, and surveys to better understand what users like to give them more of it.
Blog
Thoughts and Ramblings on Web Marketing
Blog
Thoughts and Ramblings on Web Marketing
Blog
Thoughts and Ramblings on Web Marketing
Blog
Thoughts and Ramblings on Web Marketing
Opinion
3
min read
Opinion
3
min read
Opinion
3
min read
Opinion
3
min read
Process
4
min read
Process
4
min read
Process
4
min read
Process
4
min read
Story
6
min read
Story
6
min read
Story
6
min read
Story
6
min read
Reviews
Trusted by Hundreds of Marketers Worldwide
Reviews
Trusted by Hundreds of Marketers Worldwide
Reviews
Trusted by Hundreds of Marketers Worldwide
Reviews
Trusted by Hundreds of Marketers Worldwide
“He is full of creative ideas and suggestions on how to improve the business on a regular basis. Highly recommended.”
Aleks R.
VP, Ecommerce
Therabody
“He is always very helpful and always willing to go the extra mile to ensure projects get done and done in the right way.”
Helen L.
Category Marketing Manager
Walmart
"Keith’s attention to detail and careful consideration for the small things is noteworthy. He values putting the user first and avoids compromising quality."
Lauren R.
Staff Product Manager
GoTo Technologies
“Working with Keith is always satisfying because he understands and lives by the principle of 'undone' which is to say he is always optimizing. He has passion for the customer experience and is always lobbying for the customer. Keith is also highly personable and has integrity and laudable work ethics.”
Mona P.
Senior Business Development Executive
Microsoft
“He is efficient, professional and easy to work with.”
Chris C.
Creative Director
Aquent
“Keith has a great way of taking technical products and services and communicating their aspects on the web in a way that is practical, affective, meaningful and valuable.”
Kevin Q.
Senior Director, Engineering
Targus
“He is a savvy marketer who has a knack for storytelling and the ability to view things from the customers lens.”
Oscar R.
VP, Marketing
Tom Ferry International
“With a background in technology and development experience, Keith exhibits strong interpersonal skills and a unique capacity for intellect.”
Neha S.
Senior Software Engineer
Stretto
“Keith is a strong team player who is always willing to go the extra mile to ensure projects get done on time or ahead of schedule.”
Jeremy R.
VP, Sales & Marketing
SureFire
“Above all, Keith is a great teammate. He is the glue of our web team and he builds trust across organizations for which he partners.”
Dave A.
Staff Product Manager
GoTo Technologies
“He was a pleasure to work with and brought thoughtful, creative strategies to the table for all his projects. He has a great understanding of business, customers, and how to align the two through research and testing.”
Carina M.
Project Manager
Visualade
“A fast learner, a good listener, and very knowledgeable in his domain.”
Karen C.
Senior Implementation Consultant
Etail Solutions
“He is full of creative ideas and suggestions on how to improve the business on a regular basis. Highly recommended.”
Aleks R.
VP, Ecommerce
Therabody
“He is full of creative ideas and suggestions on how to improve the business on a regular basis. Highly recommended.”
Aleks R.
VP, Ecommerce
Therabody
“He is always very helpful and always willing to go the extra mile to ensure projects get done and done in the right way.”
Helen L.
Category Marketing Manager
Walmart
“He is always very helpful and always willing to go the extra mile to ensure projects get done and done in the right way.”
Helen L.
Category Marketing Manager
Walmart
"Keith’s attention to detail and careful consideration for the small things is noteworthy. He values putting the user first and avoids compromising quality."
Lauren R.
Staff Product Manager
GoTo Technologies
"Keith’s attention to detail and careful consideration for the small things is noteworthy. He values putting the user first and avoids compromising quality."
Lauren R.
Staff Product Manager
GoTo Technologies
“He is efficient, professional and easy to work with.”
Chris C.
Creative Director
Aquent
“He is efficient, professional and easy to work with.”
Chris C.
Creative Director
Aquent
“Working with Keith is always satisfying because he understands and lives by the principle of 'undone' which is to say he is always optimizing. He has passion for the customer experience and is always lobbying for the customer. Keith is also highly personable and has integrity and laudable work ethics.”
Mona P.
Senior Business Development Executive
Microsoft
“Working with Keith is always satisfying because he understands and lives by the principle of 'undone' which is to say he is always optimizing. He has passion for the customer experience and is always lobbying for the customer. Keith is also highly personable and has integrity and laudable work ethics.”
Mona P.
Senior Business Development Executive
Microsoft
“Keith has a great way of taking technical products and services and communicating their aspects on the web in a way that is practical, affective, meaningful and valuable.”
Kevin Q.
Senior Director, Engineering
Targus
“Keith has a great way of taking technical products and services and communicating their aspects on the web in a way that is practical, affective, meaningful and valuable.”
Kevin Q.
Senior Director, Engineering
Targus
“He is a savvy marketer who has a knack for storytelling and the ability to view things from the customers lens.”
Oscar R.
VP, Marketing
Tom Ferry International
“He is a savvy marketer who has a knack for storytelling and the ability to view things from the customers lens.”
Oscar R.
VP, Marketing
Tom Ferry International
“With a background in technology and development experience, Keith exhibits strong interpersonal skills and a unique capacity for intellect.”
Neha S.
Senior Software Engineer
Stretto
“With a background in technology and development experience, Keith exhibits strong interpersonal skills and a unique capacity for intellect.”
Neha S.
Senior Software Engineer
Stretto
“Keith is a strong team player who is always willing to go the extra mile to ensure projects get done on time or ahead of schedule.”
Jeremy R.
VP, Sales & Marketing
SureFire
“Keith is a strong team player who is always willing to go the extra mile to ensure projects get done on time or ahead of schedule.”
Jeremy R.
VP, Sales & Marketing
SureFire
“Above all, Keith is a great teammate. He is the glue of our web team and he builds trust across organizations for which he partners.”
Dave A.
Staff Product Manager
GoTo Technologies
“Above all, Keith is a great teammate. He is the glue of our web team and he builds trust across organizations for which he partners.”
Dave A.
Staff Product Manager
GoTo Technologies
“He was a pleasure to work with and brought thoughtful, creative strategies to the table for all his projects. He has a great understanding of business, customers, and how to align the two through research and testing.”
Carina M.
Project Manager
Visualade
“He was a pleasure to work with and brought thoughtful, creative strategies to the table for all his projects. He has a great understanding of business, customers, and how to align the two through research and testing.”
Carina M.
Project Manager
Visualade
“A fast learner, a good listener, and very knowledgeable in his domain.”
Karen C.
Senior Implementation Consultant
Etail Solutions
“A fast learner, a good listener, and very knowledgeable in his domain.”
Karen C.
Senior Implementation Consultant
Etail Solutions
“He is full of creative ideas and suggestions on how to improve the business on a regular basis. Highly recommended.”
Aleks R.
VP, Ecommerce
Therabody
“He is full of creative ideas and suggestions on how to improve the business on a regular basis. Highly recommended.”
Aleks R.
VP, Ecommerce
Therabody
“He is full of creative ideas and suggestions on how to improve the business on a regular basis. Highly recommended.”
Aleks R.
VP, Ecommerce
Therabody
“He is always very helpful and always willing to go the extra mile to ensure projects get done and done in the right way.”
Helen L.
Category Marketing Manager
Walmart
“He is always very helpful and always willing to go the extra mile to ensure projects get done and done in the right way.”
Helen L.
Category Marketing Manager
Walmart
“He is always very helpful and always willing to go the extra mile to ensure projects get done and done in the right way.”
Helen L.
Category Marketing Manager
Walmart
"Keith’s attention to detail and careful consideration for the small things is noteworthy. He values putting the user first and avoids compromising quality."
Lauren R.
Staff Product Manager
GoTo Technologies
"Keith’s attention to detail and careful consideration for the small things is noteworthy. He values putting the user first and avoids compromising quality."
Lauren R.
Staff Product Manager
GoTo Technologies
"Keith’s attention to detail and careful consideration for the small things is noteworthy. He values putting the user first and avoids compromising quality."
Lauren R.
Staff Product Manager
GoTo Technologies
“Working with Keith is always satisfying because he understand and lives by the principle of 'undone' which is to say he is always optimizing. He has passion for the customer experience and is always lobbying for the customer. Keith is also highly personable and has integrity and laudable work ethics.”
Mona P.
Senior Business Development Executive
Microsoft
“Working with Keith is always satisfying because he understand and lives by the principle of 'undone' which is to say he is always optimizing. He has passion for the customer experience and is always lobbying for the customer. Keith is also highly personable and has integrity and laudable work ethics.”
Mona P.
Senior Business Development Executive
Microsoft
“Working with Keith is always satisfying because he understands and lives by the principle of 'undone' which is to say he is always optimizing. He has passion for the customer experience and is always lobbying for the customer. Keith is also highly personable and has integrity and laudable work ethics.”
Mona P.
Senior Business Development Executive
Microsoft
“He is efficient, professional and easy to work with.”
Chris C.
Creative Director
Aquent
“He is efficient, professional and easy to work with.”
Chris C.
Creative Director
Aquent
“He is efficient, professional and easy to work with.”
Chris C.
Creative Director
Aquent
“Keith has a great way of taking technical products and services and communicating their aspects on the web in a way that is practical, affective, meaningful and valuable.”
Kevin Q.
Senior Director, Engineering
Targus
“Keith has a great way of taking technical products and services and communicating their aspects on the web in a way that is practical, affective, meaningful and valuable.”
Kevin Q.
Senior Director, Engineering
Targus
“Keith has a great way of taking technical products and services and communicating their aspects on the web in a way that is practical, affective, meaningful and valuable.”
Kevin Q.
Senior Director, Engineering
Targus
“He is a savvy marketer who has a knack for storytelling and the ability to view things from the customers lens.”
Oscar R.
VP, Marketing
Tom Ferry International
“He is a savvy marketer who has a knack for storytelling and the ability to view things from the customers lens.”
Oscar R.
VP, Marketing
Tom Ferry International
“He is a savvy marketer who has a knack for storytelling and the ability to view things from the customers lens.”
Oscar R.
VP, Marketing
Tom Ferry International
“With a background in technology and development experience, Keith exhibits strong interpersonal skills and a unique capacity for intellect.”
Neha S.
Senior Software Engineer
Stretto
“With a background in technology and development experience, Keith exhibits strong interpersonal skills and a unique capacity for intellect.”
Neha S.
Senior Software Engineer
Stretto
“With a background in technology and development experience, Keith exhibits strong interpersonal skills and a unique capacity for intellect.”
Neha S.
Senior Software Engineer
Stretto
“Keith is a strong team player who is always willing to go the extra mile to ensure projects get done on time or ahead of schedule.”
Jeremy R.
VP, Sales & Marketing
SureFire
“Keith is a strong team player who is always willing to go the extra mile to ensure projects get done on time or ahead of schedule.”
Jeremy R.
VP, Sales & Marketing
SureFire
“Keith is a strong team player who is always willing to go the extra mile to ensure projects get done on time or ahead of schedule.”
Jeremy R.
VP, Sales & Marketing
SureFire
“Above all, Keith is a great teammate. He is the glue of our web team and he builds trust across organizations for which he partners.”
Dave A.
Staff Product Manager
GoTo Technologies
“Above all, Keith is a great teammate. He is the glue of our web team and he builds trust across organizations for which he partners.”
Dave A.
Staff Product Manager
GoTo Technologies
“Above all, Keith is a great teammate. He is the glue of our web team and he builds trust across organizations for which he partners.”
Dave A.
Staff Product Manager
GoTo Technologies
“He was a pleasure to work with and brought thoughtful, creative strategies to the table for all his projects. He has a great understanding of business, customers, and how to align the two through research and testing.”
Carina M.
Project Manager
Visualade
“He was a pleasure to work with and brought thoughtful, creative strategies to the table for all his projects. He has a great understanding of business, customers, and how to align the two through research and testing.”
Carina M.
Project Manager
Visualade
“He was a pleasure to work with and brought thoughtful, creative strategies to the table for all his projects. He has a great understanding of business, customers, and how to align the two through research and testing.”
Carina M.
Project Manager
Visualade
“A fast learner, a good listener, and very knowledgeable in his domain.”
Karen C.
Senior Implementation Consultant
Etail Solutions
“A fast learner, a good listener, and very knowledgeable in his domain.”
Karen C.
Senior Implementation Consultant
Etail Solutions
“A fast learner, a good listener, and very knowledgeable in his domain.”
Karen C.
Senior Implementation Consultant
Etail Solutions
© 2025 Keith Mura
© 2025 Keith Mura
© 2025 Keith Mura
© 2025 Keith Mura